About Us
Tracs is a strategic sports marketing firm committed to creating healthy lifestyle experiences — both locally and around the world — that provide a meaningful connection between individuals, organizations, and health.
United States
- Akron, OH
- Albuquerque, NM
- Asbury Park, NJ
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Boston, MA
- Buffalo, NY
- Burlington, VT
- Charlotte, NC
- Chicago, IL
- Dallas, TX
- Denver, CO
- Detroit, MI
- East Hampton, NY
- El Paso, TX
- Eugene, OR
- Falmouth, MA
- Far Hills, NJ
- Ft. Lauderdale, FL
- Greensboro, NC
- Hamilton, MA
- Honolulu, HI
- Hopkinton, MA
- Houston, TX
- Indianapolis, IN
- Iowa City, IA
- Jamestown, RI
- Las Vegas, NV
- Lincoln, RI
- Los Angeles, CA
- Louisville, KY
- Miami, FL
- Minneapolis, MN
- Narragansett, RI
- Nashville, TN
- New Orleans, LA
- New York, NY
- Newport, RI
- Oceanport, NJ
- Orlando, FL
- Philadelphia, PA
- Phoenix, AZ
- Pittsburgh, PA
- Princeton, NJ
- Providence, RI
- Purchase, NY
- Raleigh, NC
- Sacramento, CA
- Saint Louis, MI
- Salt Lake City, UT
- San Antonio, TX
- San Diego, CA
- San Francisco, CA
- San Jose, CA
- Santa Fe, NM
- Saratoga Springs, NY
- Seattle, WA
- Tampa, FL
- Waterfront, NJ
- Warwick, RI
- Washington, D.C.
- Wickford, RI
Global
- Abu Dhabi, U.A.E.
- Barcelona, Spain
- Berlin, Germany
- Biella, Italy
- Busan, Korea
- Cape Town, S. Africa
- Devonshire, Bermuda
- Dublin, Ireland
- Dubai, U.A.E.
- Eldoret, Kenya
- Franciacorta, Italy
- Göteborg, Sweden
- Hong Kong, China
- Lisbon, Portugal
- Mayagüez, Puerto Rico
- Montréal, Canada
- München, Germany
- Nairobi, Kenya
- Seoul, Korea
- Seville, Spain
- Singapore, Singapore
- Stockholm, Sweden
- Stuttgart, Germany
- Sydney, Australia
- Tokyo, Japan
- Toronto, Canada
- Vancouver, Canada
- Vienna, Austria
For over 30 years, we've been challenging ourselves to design, build, and manage exceptional branded engagements that remain true to our partners, the sport, and the environment while consistently delivering results for everyone involved.
Love What You Do
Whether it's designing the perfect plan to make the impossible happen, making a timely introduction, or helping someone get to the starting line on time, a passion for what we do is what truly sets us apart.
And to help us to accomplish those things, we rely on a few guiding principles:
Be True
We strive to assure that a feeling of authenticity permeates everything that we do. Be true to your partners, true to the sport, true to the environment, and true to yourself.
Start with a Game Plan
A strong strategy always begins with listening — with thoroughly understanding the details of the task and the needs of those involved. Once a goal has been established, set a path to an incredible outcome by leveraging knowledge and experience and by making every decision a crucial one.
Make the Connection
In every challenge there lies an opportunity. Approach each assignment creatively, always looking for new possibilities and the chance to forge the relationships that make a difference.
Every Detail Matters
No matter the arena, when your aim is to be the best, every single detail is important. Ensure that all aspects of our services are meticulously planned and implemented to produce the best possible result.
Meet the Tracs Team
Fred Treseler
President & CEO
Favorite Tracs experience:
"In my time with Tracs, the stunt skydivers during the opening ceremony of the IDF 5K in Dubai and being part of the team that was able to salvage the event in the Berlin Olympic Stadium from a last minute micro-burst are definitely stand-out memories."
Extracurricular:
What Fred truly enjoys is coaching young people in the areas of sports and business that he has dedicated his life to, but when he's not leading the Tracs team, Fred enjoys spending his time gardening and reading.
Freddie Treseler
Senior Account Manager
Favorite Tracs experience:
"Building out the Megabowl in Zabeel Park in Dubai and working with vendors from Nepal, India, Pakistan, and the United Arab Emirates was a multicultural experience I will not forget."
Extracurricular:
Freddie is the definition of non-stop. If he's not working on a Tracs project or coaching with Emerging Elites, you might find him ice climbing, hiking anywhere from New Hampshire to Switzerland or cooking up a Mediterranean inspired meal.
Jen Vojt
Marketing Graphic and Web Designer
Favorite Tracs experience:
"I loved going to The Running Event in Austin, TX. It was an awesome experience to see the displays of running brands and get to know more people in the industry."
Extracurricular:
In her spare time, Jen loves oil painting, working on puzzles, and going on long walks on the beach.
Jen McGarry
Finance
Favorite Tracs experience:
Coming soon...
Extracurricular:
Coming soon...
Ellie Davis
Account Manager
Favorite Tracs experience:
Coming soon...
Extracurricular:
Coming soon...
Greg Lutz
Director of Operations & New Business Development
Favorite Tracs experience:
Being on the Madison Square Garden floor at the Milrose Games and watching our ideas come to life. It was incredible to see the reactions from the fans, kids, and professional athletes to the Fastest Kid in New York. It was very gratifying to see something that we discussed over a conference table become one of the highlights at the oldest indoor Track & Field event.
Extracurricular:
Greg likes to stay active. Even on vacations Greg and his family/friends usually find a half marathon to do (his favorite so far has been Cuxhaven, German). When he is staying local you can usually find Greg at Crossfit, playing some sort of sport, going to Patriots games with his better half Kristen, or trying to entertain their dog Kona.
Alyssa Laiacona
Graphic Deisgner & Web Consultant
Favorite Tracs experience:
"I loved the 5K@ADA event in New Orleans. We were right along the Mississippi River and it was a hot and humid morning, but everyone who participated had nothing but smiles and good things to say. The best part was when the fountains near the Audubon Aquarium were turned on. Runners and walkers were jumping and playing in the fountains like children, and it was great energy all around. It was even better getting to connect with those same people hours later in the Exhibit Hall and talk about their results and photos."
Extracurricular:
Alyssa is a passionate ice cream lover. In her spare time, she loves trying new ice cream flavors from the best Boston locations. When she’s not watching Game of Thrones, she can be found recruiting teammates for a night of trivia.
Marita Treseler
Finance Consultant
Favorite Tracs experience:
"I've really enjoyed going on site visits around the world in preparation for Tracs events."
Extracurricular:
There's a good chance that if Marita isn't working on a Tracs project, she's taking in all that Cape Cod has to offer: the beach, nature walks, and, of course, sailing.
Shaelyn Roys
Consultant
Favorite Tracs experience:
"My favorite Tracs experience so far was the 5K@ADA Virtual Challenge. Over the course of the three days, we saw people from all over the world come together with incredible energy and positivity during such uncertain times. Our TRACS team was even able to join in on the fun and complete the 5K! The 5K@ADA Virtual Challenge was such an exciting event that brought smiles to so many faces, and it was all for a great cause."
Extracurricular:
Sports have been a lifelong passion for Shae. Since the completion of her college soccer career, she has enjoyed participating in a variety of fitness activities. Shae also loves to spend time with her family and friends, and is a firm believer that every dog needs love and extra petting!
Louis Moisson
Consultant
Favorite Tracs experience:
"I have really enjoyed traveling and managing TRACS projects in Boston, San Francisco, San Diego, Barcelona and beyond, but my most outstanding TRACS experience was the 2019 5K@IDF in Busan, South Korea. During the event, I managed a group of young Korean course marshals and despite our language barriers, everyone was committed to making the event a great night run experience. Laughter can conquer language barriers! More than just a professional experience, my time with the TRACS team has been a huge personal, cultural and human experience for me."
Extracurricular:
Louis hails from Lille, France and formerly lived in Barcelona and London before joining the TRACS team in Boston in February 2019. When he is not on a trip, he can be found cooking delightful French dishes, savoring a good Belgian beer or, on the contrary, trying to keep fit practicing all kind of sports activity.
Mairead O'Driscoll
Consultant
Favorite Tracs experience:
"Some of my favorite event experiences so far have been meeting people from all over the world. It’s amazing to see how one event can bring people from all different backgrounds and cultures together. It’s interesting to hear some of the participants stories about how exercise has changed their lives and what they are doing to promote a healthier lifestyle. Working with the Spotters Network for the Boston Marathon was also one of my most memorable moments since being at TRACS. It was incredible to see the elite athletes compete in one of the most historic marathons in the world."
Extracurricular:
Mairead joined the team in January 2016 from Ireland and is an avid world traveller, including a two year stint living in Abu Dhabi. Mairead can be found on most weekends playing Gaelic football or traveling.
Olivia Beinlich
Consultant
Favorite Tracs experience:
"Seeing my hard work and data analysis be complied into extraordinary reports and presented to clients' top leaders has been so rewarding and exciting."
Extracurricular:
In her free time, Olivia enjoys practicing yoga, cheering on the Boston College Eagles, and spending time outdoors in her home state of Minnesota.
Kelliann Humphrey
Consultant
Favorite Tracs experience:
"I've traveled to projects in Chicago, New York, Washington, D.C., Princeton, Oceanport, Los Angeles, Orlando, Saratoga Springs, Baltimore, San Francisco, Berlin and each Tracs event has taught me so much- I can't wait for our next one!"
Extracurricular:
Hailing from western Massachusetts, Kelliann is an avid soccer player and an adventurous baker- her oatmeal apple crisp is an office favorite. She has a well curated selection of scarves.
Kelly Treseler Golden
Consultant
Favorite Tracs experience:
"My favorite TRACS experience was traveling with the Tracs" team to Dubai for the 5K@IDF. It was an incredible challenge to host the first athletic event in Zabeel Park's history- it was truly groundbreaking. The event expereince for the participants was amazing: running through Zabeel Park, over a suspension bridge and starting/finishing in the MegaBowl. It's something that everyone will remember as a signature experience at the IDF Congress. It's really amazing to see that the Tracs" team pioneered using Zabeel Park for athletic events and now it is the primary destination for recreational and athletic activities in all of Dubai."
Extracurricular:
Kelly served as a Tracs intern from the Spring of 2006 through 2008. Kelly developed to a full-time associate on the Tracs team while pursuing an advance degree in Higher Education Administration from the Lynch Graduate School of Education at Boston College. Kelly completed her Doctorate in Higher Education from UMass Boston. She is currently the Associate Dean of Student Affairs and Enrollment/Executive Director of Regis North at Regis College. She serves as a consultant on Tracs events and travels across the U.S. with the Tracs team.
Lisa Chazanovitz
Consultant
Favorite Tracs experience:
"Standing at the finish line of the Boston Marathon in 2007 and photographing the winners: Robert K. Cheriuyot for his third title and Lidiya Grigoryeva."
Extracurricular:
Lisa enjoys going to all types of sporting events, especially Patriots games! She had the opportunity to attend the 2016 Rio Olympics and hopes to be able to go to future Games as well.
Russ Brennen
Consultant
Favorite Tracs experience:
"Coaching the Boston Running Club with Coach Treseler. Specifically, The USATF Club Nationals at Franklin Park, which was an extremely cold day. Coach Treseler covered all the bases in taking care of our athletes and the athletes from FILA Track West, which included the only heated tent and all of the beef stew you could eat! My entire experience has been amazing, we have worked with some great athletes and I continue to learn so much about the sport of running from Coach Treseler."
Extracurricular:
Outside of Tracs, Russ’s focus is his family, which is a non-stop adventure. When he is not with them, you can find Russ coaching cross-country and track & field at Babson College.
Bryan Dunn
Consultant
Favorite Tracs experience:
"Living with the athletes as they trained and prepared for the Boston Marathon in the John Hancock Conference Center. As a runner myself, it was amazing to be around the world's elite as they prepped for one of the biggest races of their lives. Being able to represent the city of Boston as well as the United States and help them with that preparation was a once in a lifetime opportunity."
Extracurricular:
Bryan currently teaches and coaches at a local high school and is in the process of earning his doctorate from Northeastern University. He also spends time playing music and directing improv. When not doing that, he is spending time with his wife, Kate, their son Jude and a baby girl on the way soon!
James Weider
Consultant
Favorite Tracs experience:
"Coaching and racing against one of the emerging elite athletes in the 800m at a New Balance Twilight Meet... I think I won."
Extracurricular:
James currently works for EvoText, a start-up educational software company, as a QA/Web Engineer. When he isn't coaching track or coding the newest education software, you can find him running and training with the Battle Road Track Club.