- How would Sanofi build a strategic platform that would help position the business in this region intelligently, while aligning with its long-term goals and initiatives globally?
- How would TRACS design and manage an event that was truly one-of-a-kind in a region that was known to have been challenging, both in government and process - in only 7 months leading up to the event?
- How would TRACS navigate sensitive cultural / language barriers without having an operational team in place in Dubai to help meet challenges on the ground?
The IDF understood the challenges were big and that Sanofi needed a partner who knew exactly how to guide them and create something remarkable. Having worked with the IDF before on many global events, TRACS was humbled to have been introduced to the discussion to help.
Tracs took a seat at the table immediately and as a first objective, needed to assess the situation clearly and understand the dynamic of those who were involved in the discussion. Sanofi’s interest in the region was clear and the discussion was at the executive level, which was exactly where it needed to be.
Tracs needed to very quickly educate executive teams from Sanofi, their agency partners and regional offices of the process through which this event would be meticulously planned in the months ahead. Through a series of global meetings, Tracs was able to shift a level of uncertainty to a more educated expectation for the process leading up to the event, helping to align parties around a clear purpose and to confirm all resources available.
As a part of the education process, Tracs unique approach with calculated questioning helped dig deep into the core strategic objectives for Sanofi and how they could better design a more meaningful experience for all in attendance. It was important to understand what their long-term goals were so that an intelligent and unique event could be executed; one that had lasting value for Sanofi.